McDonalds Goes Gay

…but only covertly.  In France, McDonalds have a new campaign:  “Come As You Are”.  The idea is that McDonalds is a place that welcomes everyone, just as they are.  (Have to say I never really thought of it as a place with a strict door policy, but maybe “McDo” is different in France).  Check out one of their ads:

What do you think?  I think it’s a nice idea but seems like a fairly old skool way to tackle the topic.  I mean are we supposed to be excited that a gay character is in an ad?  That McDonalds has acknowledged that sector of society?  Obviously it’s good when any minority is represented in the media but I think they could have done better.  I mean, I would have been more impressed if they’d had 2 drunken gay guys wearing the face off each other on the way home from the Parisian equivalent of The George.  That’s accepting people as they are!

Advertisements

One comment

  1. medb · June 3, 2010

    i liked it. it makes mcdonald’s seem mature and current. unlike this amazing mcdonald’s ad that makes it seem weird and so hot right now…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s