…but only covertly. In France, McDonalds have a new campaign: “Come As You Are”. The idea is that McDonalds is a place that welcomes everyone, just as they are. (Have to say I never really thought of it as a place with a strict door policy, but maybe “McDo” is different in France). Check out one of their ads:
What do you think? I think it’s a nice idea but seems like a fairly old skool way to tackle the topic. I mean are we supposed to be excited that a gay character is in an ad? That McDonalds has acknowledged that sector of society? Obviously it’s good when any minority is represented in the media but I think they could have done better. I mean, I would have been more impressed if they’d had 2 drunken gay guys wearing the face off each other on the way home from the Parisian equivalent of The George. That’s accepting people as they are!