Check out this patronising video (commissioned by the EU) enforcing stereotypes taking a stand against stereotypes! (via thejournal.ie)
Ok, before we even get to the main event, can we just talk about how incredibly dated this is? It immediately reminded me of this:
It’s like the anti-modern. You have to wonder who came up with the concept because in my head it’s about 3 middle aged men sitting around having a conversation like this:
Dirk: “But how are we going to make girls like science? It just doesn’t make sense.”
Ed: “I know Dirk, but that’s what those dimwits at the EU are asking us to do. We’ll have to think of something.”
Johnson: “Dirk, Ed, calm down. This is simple. All we have to do is ask ourselves, what do girls like…and I think we know what girls like. First of all, there has to be pink.”
Ed: “And makeup! They LOVE makeup! My sister’s kid is always going on about it.”
Johnson: “Now you’ve got it!”
Dirk: “They love high heels! GIRLS LOVE HIGH HEELS!”
Johnson: “Simple, right? Pink, makeup, high heels…some kind of jazzy music, throw in a few shots of a microscope and we’re done!”
Dirk: “You’re so clued in Johnson.”
Johnson: “I know, right?”
They all pat each other on the back and pour themselves a scotch.
Louise McSharry 