WHO in their right mind thought that this was a good idea?

This ad appeared on ESPN and the Golf Channel on the eve of his return to golf, and the world has reacted with largely uncomfortable emotions.  I can see why.  Using his father’s death and his transgressions to make money for himself and Nike?  Doesn’t really seem right.  When asked about it yesterday after his first morning of golf however he seemed unapologetic, saying “It’s amazing how my dad can speak to me from different ways, even when he’s long gone. He’s still helping me.”

“I think any son who has lost a father and who meant so much in their life, I think they would understand the spot.”

Would they Tiger?  Or would it make them feel like you took advantage of a tragedy to keep your Nike endorsement?